What significance does the continuing development of digital media technology have for media institutions and audiences?
The development of new media technology has a huge impact on media institutions and their audiences. New technology has made the process of making a new production cheap and quick, which is in the best interest of a major conglomerate like Disney, they can also lower the cost of distribution as they can release a production straight to online streaming, removing the need for a physical object like a tape or disk. The more convenient a production is to make, the more convenient it will be for audiences to buy. This will allow sales to go up for certain movies, videogames, etc. As technology becomes more advanced, so do the people who work with it and the audiences that consume it .